Strategy & Growth

You’re a tech builder with a new solution that will revolutionize the industry. Or you’re an investor who'd like to see a portfolio company thrive. Now what?

Overview

We’re able to improve and enhance industry practices through in-depth research that lets us pinpoint and understand what's currently being done well in the market. By analyzing this research, and by engaging our network of leaders and experts from industry and government, we discover opportunities, identify vulnerabilities, and plot trends in the aviation, transportation, and security markets.

1

Market Engagement & Positioning

We help tech innovators understand the needs of future customers and partners to tweak your roadmap and create a call-to-action message that resonates. We'll ensure that you’re delivering the message to the right stakeholders, at the right time. We’ve earned a reputation for contributing great value and quick execution. Fortunately, the AVSEC/passenger facilitation underground is full of others like us. We know who they are, and exactly who you need to engage.

2

Product Testing & Evaluation Support

Certifying a product takes time and meticulous attention to detail. We handle the administrivia of T&E, engaging with local stakeholders to maximize efficiency and your chances of success.  In the US, this includes collaborating closely with TSA and DHS S&T. In Europe, we work with key European Member State labs and the European Civil Aviation Conference (ECAC) to support clients as they work through the Common Evaluation Process (CEP). With our innate understanding of both processes, we'll advise you how to stage your engagement, and how progress through one T&E channel can be used to expedite the other.

3

On-the-Ground Representation

As a small tech operation, it’s tough to manage a team locally and conquer the market abroad at the same time. It's the "everything, everywhere, all at once" dilemma. We’ll gather relevant market insights and represent you in strategic meetings, ensuring you’re making fast and meaningful progress without having to spend valuable time away from your product team. We'll also ensure that the time you do spend in-market is packed with valuable discussions that accelerate your success.

4

Trial Development & Oversight

We thrive on bringing new tech to market for the benefit of the community. We’re strategic partners, working with you to help you understand and appreciate the AVSEC and passenger facilitation sectors and their inherent decision-making processes. As such, we’ll help identify lighthouse trial opportunities for you, and provide support on trial plans, metrics, and oversight with partners and possible longer-term customers, who we know will give you impactful feedback.

Our ApProach

From project initiation through final delivery and closeout, we’ll scale your hustle.

UNDERSTAND MARKET NEED

We review what you have and how it intersects with the needs of market and regulatory requirements, then create a roadmap.

MAP KEY STAKEHOLDERS

We identify the constellation of professionals and thought leaders who will provide meaty feedback and help pave the way for market entry.

QUALIFY PRODUCT (IF RELEVANT)

We take the guesswork out of testing and evaluation in the US and Europe, providing on-the-ground support as your sherpa.

TARGET ENGAGEMENT

We test assumptions within our network to gather loads of feedback on your product and approach and enhance win strategies.

LIGHT DEMO FIRES

We assist in implementing key trial activities to gather operational data that sets you on a course to future sales.

LAND FIRST SALE

We walk you up to the first sale in-market, with tears in our eyes as you wander off to greatness – a mature company with a vast future ahead. From here, we step aside and let your sales team or channel partners do their thing.

OUR APPROACH

From project initiation through final delivery and closeout, we’ll scale your hustle.

Agile execution methodology

Development & Refinement

We synthesize learnings into an easily-digestible deliverable with unique learnings – taking feedback and incorporating it for an even AWESOME-er product.

Stakeholder Outreach

With an outline in hand, we engage a range of industry stakeholders and experts to gather unique insights you can only get from inside the arena.

Design

We craft a meaty outline that will lead us to impactful insights for you.

Information Gathering

We conduct desktop research and gather relevant information to help organize efforts around what’s missing.

Framing

We sit with you to frame out overarching goals and key objectives.

Agile execution methodology

1
FRAMING

We sit with you to frame out overarching goals and key objectives.

2
INFORMATION GATHERING

We conduct desktop research and gather relevant information to help organize efforts around what’s missing.

3
DESIGN

We craft a meaty outline that will lead us to impactful insights for you.

4
STAKEHOLDER OUTREACH

With an outline in hand, we engage a range of industry stakeholders and experts to gather unique insights you can only get from inside the arena.

5
DEVELOPMENT & REFINEMENT

We synthesize learnings into an easily-digestible deliverable with unique learnings – taking feedback and incorporating it for an even AWESOME-er product.

quote mark
"LAM LHA’s positioning strategies for working with US stakeholders helped us successfully navigate US opportunities for our Better Airport suite of SaaS solutions. With LAM LHA’s support, we were able to successfully pilot our solution as part of the TSA Innovation Task Force initiative, an incredible opportunity and win for our team."
portrait

Kasper Hounsgaard

CEO, Copenhagen Optimization

Schedule a Consultation

Security and facilitation advisory for the 21st century.

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